How about concrete gray? That’s the color of “Echo Park,” one of the 12 new shades of nail lacquer introduced by American Apparel. Marsha Brady, the company’s creative director, explains the nail polish color scheme – which include shades named Downtown, MacArthur Park and Malibu Green – in a statement:
“Echo Park, a new shade of concrete grey, and MacArthur Park, a muted mossy yellow, both reference neighborhoods where the company first opened stores and where many of its employees live. Others, like Trenchcoat and Army Jacket, are nods to iconic garments and their evocative, eponymous tones.”
It’s not clear what inspired American Apparel to associate the color gray with Echo Park. But the shade does resemble the paint used to cover much of the graffiti in the neighborhood.
Photo from American Apparel website